Marketing in Asia (Second Edition)
Marketing in Asia, Second Edition is designed to:
• Build on the experiences the three American authors have developed during the past 11 editions of Marketing, the original text.
• Continue our leadership role in exploring new topics and perspectives, including a new chapter on social media.
• Offer pedagogical innovation including the use of varius modes of instructions and touch points which mirror the students' daily experiences.
• Substantially include Asian examples and case studies, so Asian students can appreciate the applications of these marketing concepts and observe local companies in their countries in marketing action.
Marketing in Asia, Second Edition continues to use an active-learning approach to bring traditional theories and contemporary concepts to life. You will find yourself immersed in discussions, examples, and cases based on familiar brands, companies, and products. Feedback from students and instructors from around the world has reinforced our commitment to this approach.
We hope you will enjoy reading and that your interest in pursuing a career in marketing will be greatly piqued!
Author: Roger A. Kerin, Lau Geok Theng, Steven W. Hartley, William Rudelius
Publisher: Mc Graw Hill (Printed in Singapore)
Publishing year: 2013
Weight: 1.720 gram
Number of pages: 822